Mellace/Cinnabon Cinnamon Almonds

Mellace Family Brands, a snack food innovator known for a diverse product line that includes tree nuts, peanuts, snack mixes and enrobed chocolate items, engaged IMC Licensing to identify opportunities to license in a well known brand. Mellace wanted to create a product offering that would quickly gain consumer attention, while offering a new and distinct product line to retailers. IMC Licensing negotiated a licensing agreement with the Cinnabon brand, the market leader among cinnamon roll bakeries, to create a kettle roasted nut products with Cinnabon's signature Markara Cinnamon flavoring.

Highlights

• Provided consumers with delicious new nut snacks that instantly conveyed the distinctive and beloved flavor of Cinnabon
• Distinguished Mellace from other nut vendors at retail
• Provided Cinnabon a quality licensing partner in an attractive product category