Dole Frozen Novelties

Dole Food Company, Inc. is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables. In order to expand the brand into desired new product categories, IMC Licensing found a partner with Target Foods LLC, a progressive marketer of frozen novelties, to produce a new line of Dole Fruit Bars.

Highlights

• Leveraged Dole's brand recognition as the world's leading fresh fruit producer
• Extended brand equity into a better-for-you frozen novelty
• Gave the Dole brand new facings in the frozen aisle