SOUTHERN COMFORT EGG NOG

When the Southern Comfort brand sought ways to reinforce its unique flavor profile, its mixability, its appeal to female consumers and its own holiday-season promotions, IMC Licensing recommended a licensed non-alcoholic egg nog.  IMC Licensing identified and negotiated a deal with HP Hood, the nation's largest distributor of licensed dairy products to produce two distinctive flavors of egg nog and to develop the product's unique packaging.

Highlights

• Leveraged unique flavor profile, high holiday consumption and female demographic to support brand's positioning
• Egg nog sales drove use of the brand's core product
• Created new channels of distribution for a brand that cannot be sold legally in most U.S. supermarkets
• Supported unique cross promotional opportunities including coupons, shared advertising and joint sales calls between licensor and licensee