TABASCO SLOT MACHINE

IMC negotiated the world's first slot machine license for a food or beverage brand, and it has become one of the best-selling slot machines in the world.  In its strategic planning process, IMC Licensing found psychographic aspects of the diehard TABASCO fan that made gaming products a sensible extension.  Almost every U.S. casino has purchased multiple TABASCO brand slot machines, which have been sold into more than 20 foreign countries with legalized gaming.

Highlights

• Licensee is the world's #1 partner in this category
• Gave consumers an interactive experience with the brand and all aspects of its equities, heritage and marketing message
• Gained brand a permanent presence as entertainment where advertising is prohibited
• Delivered a worldwide success for the licensee and a jackpot for IMC's client