IMC Licensing Home Cub Cadet Licensing Case Study
 
 
 




CUB CADET, known for durability and performance, and its branded outdoor power products, worked with IMC Licensing to  develop a retail strategy to extend the brand's presence year-round and strengthen its offerings to consumers (through licensed products). IMC  negotiated a license agreement with Snow Bear Ltd. to produce and distribute professional-grade trailers for CUB CADET equipment as well as branded snow plows for winter use. This licensing program supplemented CUB CADET’S line with great new commercial-grade products and merged smoothly into the brand’s own diversified channels of retail distribution.

 


Cub Cadet Licensing
 



  • Provides commercial customers with a one-stop source for all their equipment needs
  • Creates a fleet of branded CUB CADET professional trailers, reinforcing the brand with residential customers during traditional mowing season
  • Extends the brand’s relationship with landscapers through the winter season, creating a year-round presence
  • Supports the independent dealer network with new opportunities for growth
Cub Cadet Licensing Cub Cadet Licensing
     
 
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