When JELL-O sought ways to reinforce its translucent colors, punchy flavors and jiggly-wiggly texture, IMC Licensing recommended extending those equities to cosmetics for ‘tweens and teens. IMC Licensing identified Bonne Bell, one of the largest U.S. manufacturers of pharmaceutical-grade cosmetics and a specialist in cosmetics for young women. Bonne Bell has developed an entire line of great new JELL-O branded products, unique on the cosmetics shelf and unique in the Bonne Bell portfolio.