IMC Licensing Home Life Savers Licensing Case Study
 
 
 




Since 1912, LIFE SAVERS has been famous for its refreshing fruit flavors and unique shape with distribution everywhere candy is sold. For such a dominant and ubiquitous brand, IMC worked to identify a frozen novelty partner who could incorporate those equities in a unique and meaningful way and identified Unilever as the best partner to deliver the broadest reach and impact for LIFE SAVERS. For a brand that means flavor, IMC ensured that the licensee incorporated authentic LIFE SAVERS flavors in a product that resembles a LIFE SAVERS roll on a stick – a product unique in the marketplace.



Life Savers Licensed Popsicles
 



  • Incorporates brand’s unique Five-Flavor Roll into its design
  • Licensee is the world's #1 partner in this category
  • Single serve honored as the #1 new item in convenience stores in 2006
  • Gives LIFE SAVERS an important position in the frozen aisle, which has become a secondary battlefield for many confectionary brands
Life Savers Licensing
     
 
111 W. Washington Street Louisville KY 40202 (502) 589-7655 fax (502) 589-7654
© 2007 IMC Licensing