IMC leads the industry in finding creative ways to license food and beverage brands onto apparel to succeed in a crowded marketplace. For the OSCAR MAYER brand, IMC partnered with a world-class fashion icon, Paul Frank, designer and inventor of Julius the Monkey, to develop a full line of products, from t-shirts to handbags to belts, all using the Weinermobile™ and OSCAR MAYER logos in a straightforward but whimsical manner targeted at fashion conscious ‘tweens and teens.