Southern Comfort Licensing
 
 
 



When the SOUTHERN COMFORT brand sought ways to reinforce its unique flavor profile, its mixability, its appeal to female consumers
and its own holiday-season promotions, IMC recommended a licensed non-alcoholic egg nog. IMC Licensing identified and negotiated a deal with HP Hood, the nation’s largest distributor of licensed dairy products to produce two distinctive flavors of egg nog and to develop the product's unique packaging.



Southern Comfort Egg Nog

 



  • Leverages unique flavor profile, high holiday consumption and female demographic to support brand’s positioning
  • Egg nog sales drive use of the brand’s core product
  • Creates new channels of distribution for a brand that cannot be sold legally in
    most U.S. supermarkets
  • Supports unique cross promotional opportunities including coupons, shared advertising and joint sales calls between licensor and licensee
     
 
111 W. Washington Street Louisville KY 40202 (502) 589-7655 fax (502) 589-7654
© 2007 IMC Licensing