IMC
negotiated the world’s first slot machine license
for a food and beverage brand, and it has become one of
the best-selling slot machines in the world. In its strategic
planning process, IMC found psychographic aspects of the
diehard TABASCO fan that made gaming products a sensible
extension. Almost every
U.S. casino has purchased multiple TABASCO brand slot machines,
which have also been sold into more than 20 foreign countries
with legalized gaming.
Licensee
is world’s #1 partner in this category
Gives consumers
an interactive experience with the brand and all aspects of its
equities, heritage and marketing message
Gains brand
a permanent presence as entertainment where advertising is prohibited
Delivers
a worldwide success for the licensee and a jackpot for IMC’s
client
The TABASCO® marks, bottle and label designs are registered
trademarks and servicemarks exclusively of and licensed by
Louisville KY 40202