A.1.STEAK SAUCE has been making good steak better since 1895.  IMC Licensing suggested that the brand lend its name and flavor to beef jerky, and then developed an offering with Jack Link's, a manufacturer of quality meat snacks with a strong brand name itself. By working with a best-of-class partner and managing the product development process for results, IMC Licensing got this offering to retail within weeks.  Jack Link's has created a best-selling product for steak lovers by melding the savory taste of A.1. STEAK SAUCE into a slow-cooked, tender beef jerky.