FOR IMMEDIATE RELEASE
JULY 26, 2004

IMC CEO Stephen Reily to Speak
at International Licensing Conference

LOUISVILLE, KY - IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that its Co-Founder and CEO, Stephen R. Reily, has been selected as a speaker for the upcoming Licensing International Networking Conference (Link) held November 2 - 4, 2004 in Miami, FL. Mr. Reily will deliver a talk entitled "Beyond Royalty Revenue: Measuring ROI from Licensing."

Even as licensing professionals are asked to generate above-average returns, the licensing industry lacks agreed upon measures to evaluate them. Mr. Reily's talk will identify trends in valuing licensing beyond royalty revenue and will attempt to lead the industry towards a consensus on evaluating the tangible and intangible benefits of licensing.

Presented by License! magazine, Link is an executive-level conference that brings together the leaders of today's licensing industry. According to organizers, top licensors, licensees, retailers, agents, marketers and the media will come together in one of the most exciting global markets in the country. Conference sessions will cover a full spectrum of licensing topics including Promotions and Co-Branding, Marketing to Demographics, The State of Retail, Financial & Legal Licensing Issues and a special concentration on international markets.

At IMC, Mr. Reily is responsible for overseeing licensing strategy and relationships with clients as well as business development and marketing efforts within the licensing industry. He serves on the Advisory Board of the Licensing Journal, where for three years he wrote a monthly column on corporate trademark licensing. Mr. Reily has served as an officer of the International Licensing Industry Merchandisers' Association (LIMA), the trade organization of the licensing industry, and is a member of the International Trademark Association (INTA) and the Licensing Executives Society (LES). A former corporate attorney, he graduated from Yale College, summa cum laude, and from Stanford Law School, after which he clerked for Justice John Paul Stevens of the U.S. Supreme Court.

IMC Licensing is the nation's leading full-service licensing agency specializing in consumer product brands. Firmly grounded in the middle of the U.S. where brands grow and interact with consumers, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients' iconic trademarks. Our clients include Kraft Foods' portfolio of brands (the largest of which are OSCAR MAYER®, JELL-O®, KOOL-AID®, KRAFT CHEESE®, OREO®, LIFE SAVERS® and PLANTERS®), TABASCO®, Southern Comfort®, Jack Daniel's®, Louisville Slugger®, American Media, Inc. (for magazine properties National Enquirer™ and Star™) and Manischewitz®. For more information, please visit www.imclicensing.com.

For more information about the Licensing International Networking Conference (Link), please visit www.linkconference.com.