FOR IMMEDIATE RELEASE
June 11, 2004

KRAFT Foods Announces New Licensing Deals
“Kool-Aid Stand” Serves Up Summertime Refreshments

Northfield, IL, June 10, 2004 – Just in time for summer, Kraft Foods, Inc., has announced a new licensing agreement that will bring Kool-Aid stands to sidewalks, driveways and backyards across the country. Kraft has licensed Kool-Aid and Kool-Aid Man™ to Kids Only! for a branded Kool-Aid Stand for kids ages six and older. The Kool-Aid Stand is one of three new licensing deals Kraft has recently completed.

The Kool-Aid Stand has a washable, heavy-duty vinyl front and an adjustable canopy. Its sturdy tubular steel construction makes this stand ideal for indoor or outdoor use. Kids Only! is based in Framingham, MA and is dedicated to offering children and parents a wide selection of doll strollers, children's patio furniture and other great games. Kraft also secured a licensing agreement with clothing company MjC for a line of men’s novelty lounge pants and boxers, featuring Kool-Aid and Kool-Aid Man™, Oscar Mayer® and Jell-O®. Based in San Francisco, CA, MjC is a manufacturer and distributor of high-quality neckwear, boxer shorts, and sleepwear.

In addition, Funko, Inc. will create a line of Wacky Wobblers bobbing head dolls featuring three of Kraft’s most popular brand spokes-characters: Kool-Aid Man, Planters® Mr. Peanut™ and Golden Crisp® Sugar Bear™. Funko is a Washington state-based leader in the manufacture of bobbing heads, having sold over 1.5 million Wacky Wobblers. All three deals were secured and negotiated by Kraft’s licensing agency, IMC Licensing.

Kraft Foods markets many of the world's leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 150 countries.

IMC Licensing is the nation's leading full-service licensing agency specializing in consumer product brands. Firmly grounded in the middle of the U.S. where brands grow and interact with consumers, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients' iconic trademarks. Our clients include Kraft Foods' portfolio of brands (the largest of which are OSCAR MAYER®, JELL-O®, KOOL-AID®, KRAFT CHEESE®, OREO®, LIFE SAVERS® and PLANTERS®), TABASCO®, Southern Comfort®, Jack Daniel's®, Louisville Slugger®, American Media, Inc. (for magazine properties National Enquirer™ and Star™) and Manischewitz®. For more information, please visit www.imclicensing.com.