FOR IMMEDIATE RELEASE
May 21, 2004

IMC Announces Deals for JACK DANIEL'S Brand

LOUISVILLE, KY - IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announces two new licensing agreements it has negotiated for Brown-Forman's world famous JACK DANIEL'S® brand.

JACK DANIEL'S® rocks! Peavey Electronics is introducing a line of JACK DANIEL'S guitars, amplifiers and music accessories that taps into the unique affinity Jack Daniel's fans have for music. No other spirit brand has greater iconic status in the music industry than JACK DANIEL'S and IMC Licensing has married the two in a deal that will appeal to JACK DANIEL'S enthusiasts, serious collectors and musicians alike.

"Bringing together two powerful brands like Jack Daniel's and Peavey is a tremendous opportunity," says founder and CEO Hartley Peavey. "We're excited to distill Peavey's legacy of quality, craftsmanship and technology with the rich history and tradition of Jack Daniel's into a line of custom-designed Peavey guitars and amplifiers."

To bring the JACK DANIEL'S lifestyle home, IMC secured Ace Products Management Group to introduce the JACK DANIEL'S home game room collection. The JACK DANIEL'S Tennessee Traditions Catalog by Ace features the collection of JACK DANIEL'S lifestyle products which includes billiard tables and accessories, dart boards and darts, café and pub tables and stools, clocks, mirrors, pub lights, and safes.

"In our opinion, few brands have the iconic status of JACK DANIEL'S and the potential to successfully integrate lifestyle products into a licensed product program. We feel very fortunate to have this opportunity to partner with such a legendary brand. We're confident that we have a winner!" says Ron Bloom, President of Ace Products.

Ace is no stranger to creating lifestyle programs for major brands. Since 1947, Ace has been involved with the Harley Davidson brand; first as the exclusive distribution center for Harley-Davidson rider accessories and by the 1990's as a licensee to sell branded game room products outside the Harley-Davidson Dealer network. Focusing on creativity, premium products, value, and customer service, Ace has built its reputation as a responsible partner in the world of brand management.

About Ace Product Management Group, Inc.

Ace Product Management Group, Inc. was founded in 1947 to serve as the exclusive distribution center for Harley-Davidson rider accessories. In 1981 this was expanded to include the design, manufacturing, and inventory responsibility for non-functional rider products such as gifts and collectibles. In the 1990's Ace entered into its first license with Harley to sell brand identified game room products outside the Harley-Davidson Dealer network. Focusing on creativity, premium products, value, and customer service, Ace has built its reputation as a responsible partner in the world of brand management.

Peavey Electronics Corporation is one of the largest manufacturers of musical instruments and professional sound equipment in the world. Peavey holds more than 130 patents and produces more than 2, 000 products which are distributed throughout the United States and to 136 other countries. Founded in 1965 by Hartley Peavey, the company has remained under his ownership and creative leadership.

IMC Licensing is the nation's leading full-service licensing agency specializing in consumer product brands. Firmly grounded in the middle of the U.S. where brands grow and interact with consumers, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients' iconic trademarks. Our clients include Kraft Foods' portfolio of brands (the largest of which are OSCAR MAYER®, JELL-O®, KOOL-AID®, KRAFT CHEESE®, OREO®, LIFE SAVERS® and PLANTERS®), TABASCO®, Southern Comfort®, Jack Daniel's®, Louisville Slugger®, American Media, Inc. (for magazine properties National Enquirer™ and Star™) and Manischewitz®.
For more information, please visit www.imclicensing.com.