Lifesavers

Life Savers Frozen Novelties

  • Refreshed a brand known for flavor, color and shape in unique and distinctive products
  • Sugar-free Life Savers pops were #2 new frozen novelty health claim item driving 26% of healthy Popsicle growth
  • Life Savers single serve pops were #1 new item in C-stores, driving 58% of Popsicle growth
  • Winner 2007 LIMA International Licensing Award Best Corporate Brand Licensee of the Year

“It’s not always easy getting two big companies to come together as licensor and licensee.  Sometimes it takes a strong third party or agent to make it work. IMC is great at turning a licensing relationship into a successful partnership between equals.”

Julio Del Cioppo, Director of Marketing
Unilever