Southern Comfort

Southern Comfort Egg Nog

  • Leverages unique flavor profile, high holiday consumption and female demographic to support brand’s positioning
  • Eggnog sales drive use of the brand’s core product
  • Creates new channels of distribution for a brand that cannot be sold legally in most U.S. supermarkets

“IMC works with us to understand our brand and our consumers, seeks out the opportunities, then drives them to market.  They help us make Southern Comfort more visible, more relevant, more often.” 

– Paul Tuell, VP, Brand Director, Southern  Comfort