This section of the website contains news about IMC as well as resources for all brand managers, whether experienced in licensing or just curious to learn more. Check tabs on the left for each section.

“Press Releases” include all the latest news about IMC Licensing and our clients.

“News You Can Use” is a careful selection of articles on brand management and licensing (from a variety of sources) for people interested in learning more about both.

“Trade Show Trend Reports” bring you IMC’s insights on the latest trends, the biggest brands and the best new licensed products from the nation’s biggest trade shows. If you can’t get there yourself, or want a licensing insider’s perspective, check out these reports about recent shows

Licensing 101 PDF” is an overview of licensing that explains how licensing can help you build and reinforce your brand.

“Articles and White Papers” include IMC's thoughts on licensing and the licensing industry, many of which have appeared in publications such as BRANDWEEK, Brandchannel.com, and The Licensing Journal.