This section of the website contains news about IMC as well as resources for all brand managers, whether experienced in licensing or just curious to learn more. Check tabs on the left for each section.

Press Room includes all the latest news about IMC Licensing and our clients.

News You Can Use is a careful selection of articles on brand management and licensing (from a variety of sources) for people interested in learning more about both.

Licensing 101 PDF” is an overview of licensing that explains how licensing can help you build and reinforce your brand.

“Articles and White Papers” include IMC's thoughts on licensing and the licensing industry, many of which have appeared in publications such as BRANDWEEK, Brandchannel.com, and The Licensing Journal.