A collection of brand licensing resources from IMC.
Licensing 101
This primer on brand licensing provides insight on the method by which brand owners extend their trademarks onto consumer products manufactured and distributed by others.
Why Use an Agency?
Even if your company has an in-house licensing director or staff, there are several reasons to hire a licensing agency to develop and manage your licensing portfolio.
IMC Newsletter
Sign up to receive IMC's regular e-Newsletter, covering brand licensing industry trends and topics and read past issues.
IMC Webinars
Register for an upcoming IMC webinar on brand licensing or watch past webinar events from our archive.