Press Releases

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Cara K. Bernosky, President
IMC Licensing
502.589.7655
cara@imclicensing.com

SOUTHERN COMFORT® EGGNOG COFFEES
Two Timeless Holiday Beverages Combined:
Rich Eggnog and Flavored Gourmet Coffee

Norfolk, VA – Gourmet flavored coffee with a holiday twist – Southern Comfort® style! First Colony Coffee & Tea Co., one of the nation’s leaders in gourmet coffee and tea production and distribution, announces two new flavored coffees, Southern Comfort Traditional Eggnog Coffee and Southern Comfort Vanilla Spice Eggnog Coffee. By combining the popular Southern Comfort® brand and its best-selling premium eggnog flavor , First Colony has created two new coffees that are sure to excite both hosts and their guests this holiday season. The license agreement was negotiated by Southern Comfort’s licensing agency, IMC Licensing.

Southern Comfort Traditional Eggnog Coffee is sweet and creamy, with hints of nutmeg. Southern Comfort Vanilla Spice Eggnog Coffee expands on these flavorings with extra hints of vanilla and cinnamon. Both new, non-alcoholic, gourmet ground coffees are available in 12oz bags.

“The holidays make me think of friends and family gathered in front of a fireplace, or around the table socializing, drinking eggnog or enjoying a hot cup of coffee,” said Charles Cortellini, CEO of First Colony. “I think that very essence has been captured in the new Southern Comfort® coffee line…two delicious Eggnog flavored coffees, perfect for enjoying with guests, or for curling up with on a cold winter evening.”

The Southern Comfort® eggnog flavored coffees will be available at gourmet food and drink retailers, upscale supermarkets, the First Colony Coffee & Tea Co. website, and gourmet food websites. The eggnog coffees will be perfect as holiday presents or for a special-occasion gift basket.

As the exclusive producer of Southern Comfort® coffee, these new additions complement First Colony’s already popular Southern Comfort collection, which includes Southern Comfort flavored coffees in 2oz, 6oz and 5lb bags and a new line of flavored teas. The recently introduced Southern Comfort flavored tea line is available in 25 count tea tins in these flavors: Original, Original Decaf, Cherry Crème, Orange Social and Peach Delight.

Southern Comfort was founded in 1874 by bartender M.W. Heron in New Orleans, Louisiana. Today, more than 26 million bottles of Southern Comfort are sold annually in 65 countries around the world. It is enjoyed straight, on the rocks, or mixed with juices or colas. Southern Comfort is produced and marketed by Brown-Forman Corporation, Louisville, Kentucky.

IMC Licensing is the nation’s leading full-service licensing agency specializing in consumer product brands. Firmly grounded in the middle of the U.S. where brands grow and interact with consumers, IMC turns brands into great new consumer products that delight consumers and expand the long-term value of our clients’ iconic trademarks.

Our clients include Kraft Foods' portfolio of brands (the largest of which are OSCAR MAYER®, JELL-O®, KOOL-AID®, KRAFT CHEESE®, OREO®, LIFE SAVERS® and PLANTERS®), TABASCO®, Southern Comfort®, Jack Daniel's®, Louisville Slugger®, American Media, Inc. (for magazine properties National Enquirer™ and Star™) and Manischewitz®.