Licensing Agency Team
 
 
 

STEPHEN R. REILY

CEO and Co-Founder

Stephen is responsible for overseeing licensing strategy and relationships with IMC’s clients as well as IMC’s business development and marketing efforts within the licensing industry. Stephen serves on the Advisory Board of the Licensing Journal, where for three years he wrote a monthly column on corporate trademark licensing. He serves on the Education Committee and is a past officer of the International Licensing Industry Merchandisers' Association (LIMA), the trade organization of the licensing industry, and is a member of the International Trademark Association (INTA) and the Licensing Executives Society (LES).  In addition, Stephen has published articles in BRANDWEEK, brandchannel.com among others, and has been a featured speaker at leading industry events including Licensing University, LINK and The Licensing Letter Symposium. A former corporate attorney, Stephen graduated from Yale College, summa cum laude, and from Stanford Law School, after which he clerked for Justice John Paul Stevens of the U.S. Supreme Court.

 

 

 

CARA K. BERNOSKY

President and Co-Founder 

At IMC, Cara is responsible for managing the day-to-day operations of the organization. Since co-founding IMC in 1997, Cara has developed wide-ranging portfolios of licensed products for several clients and has led the process by which IMC develops its own portfolio of new clients. She works intimately with clients and internal staff on strategy and the plan by which IMC will develop licensing portfolios. Cara has published articles in The Licensing Journal and brandchannel.com among others, and has been a featured speaker at leading industry events including Licensing University and LINK. She currently serves on the strategic planning committee for the International Licensing Industry Merchandisers' Association (LIMA), the trade organization of the licensing industry. Before joining IMC, Cara worked for International Sports Marketing, Inc. where she represented professional athletes in licensing and other transactions, for Network International and for the Pittsburgh Pirates Baseball Club. She received a B.A. in Communication from Chatham College.

 

 

 

SEAN HEITKEMPER

Vice President,

Business Development

Sean is responsible for identifying and developing new client relationships for IMC with key brands across a wide variety of consumer product brand categories. Before joining IMC, Sean led business development activities for DeLor Brand Identity Consultants, a leading corporate and product branding firm. Sean has developed key strategic relationships with many leading consumer product companies including Microsoft, Brown-Forman, GE Consumer Products, Maytag/Amana Appliances and Sprint. Sean earned a B.A. from the University of Louisville.

 

 

 

TODD DONALDSON

Vice President, Sales 

Todd is responsible for identifying and developing relationships with key manufacturers, retailers and brand owners across the consumer product sector. Todd has been a business development executive for over 10 years, working for and with dozens of Fortune 50 companies. In addition, he has been a participant in numerous Licensing Letter roundtable symposiums, has been a speaker at industry events including the PLMA Show and has conducted webinars on Licensing Strategy. Before joining IMC, he was responsible for the account management and retention of more than ten Fortune 200 client companies for SHPS Human Resources Solutions. Todd earned a B.A. from the University of Kentucky.

 

 

 

MARK HESS

Vice President, Client Relationship Management  

Mark is responsible for managing senior level relationships and developing strategic licensing plans for IMC Licensing’s clients and licensees. He has over 20 years of agency experience for a diverse portfolio of brands across various categories and channels of distribution with clients including Thomasville Furniture’s The Hemingway Collection, Hanes and Hanes Her Way, Skoal and Long John Silver’s. Before joining IMC, he was Vice President, Group Director of Client Services for Creative Alliance. Prior to Creative Alliance, he worked for other top advertising agencies including Paul Schultz, Doe Anderson, Long Haymes Carr Lintas and D’Arcy Masius Benton & Bowles. Mark has a B.B.A. in Advertising/Business from Western Kentucky University.

 

 

 

BRUCE D. BRIDGES,

Vice President, Licensing

Bruce is IMC Licensing’s resident expert on licensing issues providing counsel to internal team members and external partners. Bruce has been a featured speaker at industry events including the International Consumer Product Health & Safety Organization (ICPHSO) Symposium and the Society for Product Licensors Committed to Excellence (SPLiCE) as an expert on quality standards and best practices among licensors. Before joining IMC, he was a Business Development Manager for Intel Corporation where he specialized in moving new technology from the labs into the marketplace through internal and external licensing deals. He also has entertainment and consulting industry experience. Bruce received a B.S. in Management from the University of Texas, a B.S. in Recording Industry Management from Middle Tennessee State University and a Marketing M.B.A. from the University of Tennessee.

   

 

DONNA BRUSCHI

Managing Director, International

Donna is responsible for developing portfolios of licensed products for IMC Licensing’s global clients and identifying opportunities for IMC Licensing to expand its work throughout other countries around the globe. She has ten years of international licensing experience, most recently as Director of International Licensing and Merchandising for New Line Cinema where she managed relationships with agents, licensees and promotional partners worldwide for the film division’s releases of Sex and the City, Journey to the Center of the Earth and The Lord of the Rings trilogy. Her prior work experience also includes American Greetings, Nickelodeon, Sesame Workshop and The Jim Henson Company. Donna has a B.A. from Rutgers College.

   

 

KRISTIN EDSTROM

Licensing Sales Director

Kristin is responsible for identifying, soliciting and executing new licensing deals in a variety of categories for IMC clients. Kristin has a diversified background in marketing, promotional services and licensing for leading brands/trademarks including McDonald’s Corporation, General Motors, General Mills and Mattel, among others. She has over 12 years of experience in strategic marketing planning, new product development, new product introductions and licensing in a multitude of product categories. Before joining IMC, Kristin was Director of Licensing for Turtle Wax.  Her prior work experience also includes Simon Marketing, Blockbuster Entertainment and EMI. Kristin has a B.A. in Business Administration from Stephens College.  

 

 

 

CHRISTOPHER D. HALLOCK

Licensing Sales Director

Chris is responsible for identifying, soliciting and executing new licensing deals in a variety of categories for IMC clients. Before joining IMC, Chris developed an impressive 10 year track record negotiating corporate brand licensing programs working for Equity Management Inc. and Brand Sense Partners with clients including General Motors, Dodge, Thermos, Kawasaki, Rawlings, Lockheed Martin, La-Z-Boy, American Airlines, Norton, Kingsford, STP, Local Motion, Hawaiian Style and Kahala. Chris earned a B.S. in Business Administration from Ferris State University.

   

 

JAYNE STEVERSON

Director of Licensing Acquisition

Jayne is responsible for identifying and developing relationships with key manufacturers, retailers and brand owners across the consumer product sector. She has six years of consumer product sales representation in mass and national accounts, including Lowe’s, Home Depot, Tractor Supply, JC Penney, Kroger, Wal-Mart and Target, among others. Before joining IMC, Jayne was a National Account Executive for The Encore Group, a leading designer and marketer of gifts, collectibles, home décor and specialty products including some of America’s foremost names in licensing. Prior to Encore, she worked as a National Account Executive and in various other roles for Enesco Group. Jayne has a B.S. in Journalism/Business Administration from Murray State University.

   

 

KIM STEADMAN

Licensing Manager

Kim is responsible for developing and managing portfolios of license agreements for IMC clients. She has over 14 years of licensing experience with corporate brands. Before joining IMC, Kim was Corporate Licensing Manager for Yamaha Motor Corp., USA and previously Licensing Coordinator for American Honda Motor Co., Inc. In her roles at both Yamaha and Honda, Kim established internal licensing departments with responsibilities that included strategy development and implementation, seeking and securing profitable licenses for the company, building style guides and educating executive management on the licensing business. Kim previously served on the board of directors of the Society for Product Licensors Committed to Excellence (SPLiCE).

 

 

 

EMILY WICKERHAM

Product Development and Account Manager

Emily is responsible for responsible for product development, creative services, marketing support and account management services for IMC clients. Emily earned a B.A. in Advertising and English from Western Kentucky University where she minored in Marketing.



 
 
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