 |
“We are very
happy with IMC Licensing and its capabilities. From strategic
thinking and innovative ideas to detailed execution and licensee
management, IMC has met Kraft's very high standards.”
- Lori Gould, Senior Manager, Trademark Licensing, Kraft
Foods |
| |
|
| |
“IMC Licensing has
been a strong partner to us in creatively translating the
equities of the JELL-O brand into a distinctive new line of
Smackers lip glosses.”
- Sabrina Fox, Product Manager, Bonne Bell
|
| |
|
| |
“It’s not always
easy getting two big companies to come together as licensor
and licensee. Sometimes it takes a strong third party or agent
to make it work. IMC is great at turning a licensing relationship
into a successful partnership between equals.”
- Julio Del Cioppo, Director of Marketing, Unilever |
| |
|
|
“IMC Licensing has done
a great job understanding the unique retail needs of brands
in the MTD portfolio and has tailored its licensing strategy
to meet our retail objectives.”
- Anne Gruettner, V.P. Brand Licensing, MTD Consumer
Products |
| |
|
| |
“IMC has helped license
the TABASCO® brand with creativity, integrity and a positive
impact to our bottom line.”
- Paul C.P. McIlhenny, President and CEO, McIlhenny
Co. |
| |
|
| |
“IMC Licensing
helped the MILK-BONE brand identify adjacent product categories
that would significantly increase the brand’s role at
retail – and in dog owner’s lives. The 200+ SKU
program IMC developed with Pet Brands has expanded the brand’s
footprint in key retail accounts and reinforced the brand’s
dominance in the dog category.”
- David Contract, MILK-BONE, Brand Manager |
| |
|
|
|
“IMC works with us to
understand our brand and our consumers, seeks out the opportunities,
then drives them to market. They help us make Southern Comfort
more visible, more relevant, more often.”
- Paul Tuell VP, Brand Director Southern Comfort |
| |
|
|
"We work with a lot of
agents and licensors, but none is better than IMC at helping
us build lines of successful apparel for the brands they represent.
Our friends at IMC don't always tell us what we want to hear,
but their input helps us gain the full support of their clients,
and results in unique branded apparel that consumers love. These
guys are great to work with!"
- Joel Kleinfeld, President, MjC Corporation |
| |
|