Licensing Agency Testimonials
 
 
 
 

“We are very happy with IMC Licensing and its capabilities. From strategic thinking and innovative ideas to detailed execution and licensee management, IMC has met Kraft's very high standards.”

- Lori Gould, Senior Manager, Trademark Licensing,   Kraft Foods
   

“IMC Licensing has been a strong partner to us in creatively translating the equities of the JELL-O brand into a distinctive new line of Smackers lip glosses.”

- Sabrina Fox, Product Manager, Bonne Bell

   
“It’s not always easy getting two big companies to come together as licensor and licensee. Sometimes it takes a strong third party or agent to make it work. IMC is great at turning a licensing relationship into a successful partnership between equals.”

- Julio Del Cioppo, Director of Marketing, Unilever
   
“IMC Licensing has done a great job understanding the unique retail needs of brands in the MTD portfolio and has tailored its licensing strategy to meet our retail objectives.”

- Anne Gruettner, V.P. Brand Licensing,
  MTD Consumer Products
   
“IMC has helped license the TABASCO® brand with creativity, integrity and a positive impact to our bottom line.”

- Paul C.P. McIlhenny, President and CEO,
  McIlhenny Co.
   
“IMC Licensing helped the MILK-BONE brand identify adjacent product categories that would significantly increase the brand’s role at retail – and in dog owner’s lives. The 200+ SKU program IMC developed with Pet Brands has expanded the brand’s footprint in key retail accounts and reinforced the brand’s dominance in the dog category.”

- David Contract, MILK-BONE, Brand Manager
   
“IMC works with us to understand our brand and our consumers, seeks out the opportunities, then drives them to market. They help us make Southern Comfort more visible, more relevant, more often.”

- Paul Tuell VP, Brand Director Southern Comfort
 

 

 

"We work with a lot of agents and licensors, but none is better than IMC at helping us build lines of successful apparel for the brands they represent. Our friends at IMC don't always tell us what we want to hear, but their input helps us gain the full support of their clients, and results in unique branded apparel that consumers love. These guys are great to work with!"

- Joel Kleinfeld, President, MjC Corporation
 

 

 



 
 
111 W. Washington Street Louisville KY 40202 (502) 589-7655 fax (502) 589-7654
© 2004 IMC Licensing