Brand licensing white papers, published by IMC.
Using Demographic Trends To Grow Your Licensing Business
Best Practices in Product Development
SURVEY SAYS...Things are better than you think!
Why Does Licensing Love the Holidays?
2009 Annual Food Licensing Report
Recent Trends In Inbound Licensing
2008 Annual Food Licensing Report
The Licensing Professional - Not One Size Fits All
Inbound Licensing 101
2007 Food Licensing Report
Licensing Agency Compensation: The Inside Story
Due Diligence and Licensee Selection
IMC Licensing Launches Impressions Survey
Licensing: Building your Brand Where Consumers Care