2010

May, 2010 - A Hoe New World: Real life products crop up for Facebooks' Farmville Framers

May, 2010 - How Arnold Palmer ushered in the modern day sports day agency business

May, 2010 - Slider-scented candles sales burn up for Autism Speaks

April, 2010 - Cheval Blanc resorts to 3rd party luxury accomodations

April, 2010 - Luxury Brand-Owner LVMH Extends Into Hotel Concepts

January, 2010 - Target Changes Strategy, And Possibly Future of Supermarkets

January, 2010 - Bringing Atkins Back From the Dead

January, 2010 - Your Own "Field of Dreams", Scotts adn MLB team up

January, 2010 - Condé Nast - In Vogue with Licensing

January, 2010 - Kellogg's Special K Line Continues To Expand

2009:

November, 2009 - Health Takes a Backseat on the Biggest Loser

October, 2009 - Martha Stewart Introduces Branded Lines of Poultry, Baking mixes, and Dried pastas

September, 2009 - MADD Launches Line of Virgin Cocktails

September, 2009 - Weight Watchers sues Nestle for misusing its logo

August, 2009 - Shell Named Fuel Provider - Shell inks unique deal with HFM’s Road & Track, Car and Driver and Cycle World magazines

August, 2009 - Functional Foods - Major CPG firms dominate the functional foods market – what’s next in this fast growth area?

August, 2009 - Nestlé Finds Pet Owners -Solid growth in heavily licensed pet categories has everyone paying attention

July, 2009 - Bad News Ahead For Grocers - Traditional grocery stores struggling to compete with growth of supercenters, warehouse clubs and limited assortment stores as changes in consumer behavior stick

June, 2009 - Restaurants Take Trip to Store - As the economy has soured, many consumers have ditched going out to eat for a trip to the grocery store.

March 30, 2009 - Is Harley-Davidson over the hill? - The recession has been tough on this star of the licensing world!  

February 10, 2009 - Hilco Consumer Capital and Marley family are preparing a major licensing push with the Reggae singer’s name and likeness.  

February 6, 2009 - Everlast Sports Ali Collection - Everlast celebrates connection to Ali

February 5, 2009 - Mr. Clean Car Wash - P&G broadens its plans for nationwide chain of Mr. Clean car washes

2008:

September 22, 2008 - Biggest Loser Licensing - Who wants their products to be called "Big Losers"?

September 15, 2008 - Starbucks jumps from JV with Dryer’s to License Agreement with Unilever. 

August 21, 2008 - Steve & Barry's Licensing - The unpredictable nature of direct to retail licensing

July 29, 2008 - Wolfgang Puck Aim at Appertizers - Wolfgang Puck All-natural appetizers delivers the taste profile and gourmet quality at home

May 18, 2008 - Deserted Brands - Dead, orphaned, abandoned brands...whatever you choose to call them

May 5, 2008 - Celebrity Chefs - Kitchen is still a great place to cook up opportunities with consumers around the world

February 27, 2008 - Martha Stewart Buys Emeril's Name - In the latest example of corporate buy-outs of famous people, Martha Stewart has bought Emeril's name for $50 million. BAM indeed!

2007:

December 4, 2007 - Jamba Juice partners with Nestle - Some brands worry that licensing may cannibalize their own business

October 15, 2007 - Coca Cola & illycafé SpA - Coca-Cola company takes another shot at the global RTD coffee market

 




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