Why use an agency?

Even if your company has an in-house licensing director or staff, there are several reasons to hire a licensing agency to develop and manage your licensing portfolio:

Experience and Expertise

An agency immediately delivers the benefits of a full staff of experienced licensing professionals, individuals capable of supporting every aspect of the licensing program with years of specialized industry knowledge and extensive market contacts. A reputable agency has greater leverage over licensees, with stronger, long-term licensee relationships.

Efficiency

Using all the strengths of an agency is less expensive than building an equally strong in-house licensing department. Because support needs will vary over time, an agency's can scale up or down as the job requires, supporting the brand's strategic licensing goals rather than an internal budget.

Specialization

A licensing agency does one thing and one thing only – build successful licensing programs. Agency employees bring independent perspectives to support strategic portfolio development without the distraction of corporate agendas. Such focus provides faster speed to market with new products and stronger, more profitable contracts.