Even if your company has an in-house licensing director or staff, there are several reasons to hire a licensing agency to develop and manage your licensing portfolio:

Experience and Expertise
An agency immediately delivers the benefits of a full staff of experienced licensing professionals, individuals capable of supporting every aspect of the licensing program with years of specialized industry knowledge and extensive market contacts. An agency will often also have greater leverage over licensees and better, long-term working relationships with them.

Efficiency
Using all the strengths of an agency is less expensive than building an equally strong in-house licensing department. Because support needs will vary over time, an agency’s support can scale up or down as the job requires, supporting the brand’s strategic licensing goals rather than an internal budget.

Specialization
A licensing agency does one thing and one thing only – build successful licensing programs. Its employees are not distracted by other corporate agendas or goals but instead bring an independent perspective to support strategic portfolio development. Such focus can also faster speed to market with new products and stronger and more profitable contracts.