Alex joins our team with over 20 years of expertise in business development and brand licensing. Alex’s passion for licensing came early in his career as he worked closely with industry veteran, Roger Tomlinson at BHPC Global licensing.
Alex is recognized in the industry for top-tier brand/marketing management and licensing skills. He has a proven track record in developing strategies, alliances, innovative business partnerships, and distribution models. He has worked with a variety of products and services ranging from Consumer Packaged Goods, Automotive Accessories, Apparel, Accessories, Toys, Home Furnishings, Sporting Goods, Food and Consumer Electronics.
Alex is a consummate professional clearly identifying and supporting the needs of parties on both sides of a deal. Alex communicates his understanding of those needs with clarity and enthusiasm. He represents his clients in a very professional manner with presentations and analysis that clearly shows his understanding of their brand, client, customer, and marketplace.
Besides licensing, Alex loves playing and coaching soccer. He can be found lunching at Chipotle and has a real weakness for ice cream. He also loves to travel and will happily jump on a plane to Paris if we ask.
Alex’s mantra is one of the reasons he fits in so perfectly with the IMC team. “Success consists of going from failure to failure without loss of enthusiasm...”. We love working with Alex and know you will too!
Alex earned a B.A. in Culinary Arts and Hospitality Management from Le Cordon Bleu in Paris. He is also a graduate of the Dale Carnegie Sales Training program.