Blog

Outdoor Retailer

One of our clients is looking for new partners in the outdoor space. With Outdoor Retailer happening down in Denver, I jumped at the chance to explore the show.

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Don’t make this common mistake with your license agreement

It’s fairly common, a licensee’s legal or executive team negotiates and signs the licensing agreement and then hands the reigns over to a marketing contact for day-to-day management.  The high level and more obvious sections of the contract are …

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Where are you based?

About three years ago Julie's husband was transferred to Fort Lauderdale, FL. She was just returning from maternity leave when she told me they were moving. We had worked closely together for years, and I felt like it didn't matter if she sat three …

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Licensing Show 2018

We stopped exhibiting at the licensing show when it moved from NY to Las Vegas. That seems like ages ago, but still not long enough to forget about the pains of being an exhibitor: booth design, booth set up, manning the booth, and scheduling …

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Happy New Year! 2018 An Exciting Year Ahead!

Happy 2018 Everyone!

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Top 5 things licensing agents are worried about this holiday season

Are licensee's products selling? Many of our licensing programs are seasonal, and a program's overall success may heavily depend on the results of the holiday season. While we work very closely with our licensees to prepare for the holidays, we are …

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Mitigating Risk – Brand Licensing

Some consider licensing out their brand very risky, while others would argue that licensing out their brand is a low-risk way to enter into a new category. Regardless of which way you feel, brand owners can help mitigate their risk by implementing …

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What Should My Licensing Royalty Rate Be?

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Royalty Accounting – Guaranteed Minimum Royalties (GMR)

Today, most businesses prefer not to guarantee results in a contract -- let alone guarantee sales results. This is what truly differentiates licensing agreements from other marketing initiatives and contracts.

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Licensing Show 2017

Like many industries, once a year the licensing community descends on Las Vegas, Mandalay Bay.

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