Blog

Mitigating Risk – Brand Licensing

Some consider licensing out their brand very risky while others would argue that licensing out their brand is a low-risk way to enter into a new category. Regardless of which way you feel, brand owners can help mitigate their risk by implementing …

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What Should My Licensing Royalty Rate Be?

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Royalty Accounting – Guaranteed Minimum Royalties (GMR)

Today, most businesses prefer not to guarantee results in a contract -- let alone guarantee sales results. This is what truly differentiates licensing agreements from other marketing initiatives and contracts.

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Licensing Show 2017

Like many industries, once a year the licensing community descends on Las Vegas, Mandalay Bay.

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Licensing During Disruption: How Licensing Can Serve the Auto Industry as it has Served Others

Disruption: The Only Constant

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Royalty Accounting – The Basics

Royalty accounting can be somewhat complex, especially depending on the contract terms that are negotiated. However, once you have an understanding of the basic principles you should be able to negotiate a deal that benefits both parties so each of …

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2nd Annual Licensing Summit in New York

 

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Brand Licensing 2016 Update

2016 was another great year for us here at IMC. We enjoyed working with our licensing partners and meeting with potential new clients. Sales for our programs were strong and several of our licensees were able to secure new retail placement. The …

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2017 Trade Shows - Tips and Tricks

I can’t believe there hasn't been a funny movie made about the trade show experience. You know you can relate! Every show I go to something crazy weird or funny happens to me. You can’t make this stuff up. No matter what show you're attending this …

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Donald Trump: How a Presidential Campaign Helps (and Maybe Hurts) a Licensed Brand

As election year 2016 rolls on, and Donald Trump the presidential candidate delivers a new surprise every day, it’s worth taking some time to consider Donald Trump the brand and the lessons his campaign offers us for brand management and licensing.

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