Blog

Happy New Year! 2018 An Exciting Year Ahead!

Happy 2018 Everyone!

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Top 5 things licensing agents are worried about this holiday season

Are licensee's products selling? Many of our licensing programs are seasonal, and a program's overall success may heavily depend on the results of the holiday season. While we work very closely with our licensees to prepare for the holidays, we are …

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Mitigating Risk – Brand Licensing

Some consider licensing out their brand very risky while others would argue that licensing out their brand is a low-risk way to enter into a new category. Regardless of which way you feel, brand owners can help mitigate their risk by implementing …

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What Should My Licensing Royalty Rate Be?

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Royalty Accounting – Guaranteed Minimum Royalties (GMR)

Today, most businesses prefer not to guarantee results in a contract -- let alone guarantee sales results. This is what truly differentiates licensing agreements from other marketing initiatives and contracts.

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Licensing Show 2017

Like many industries, once a year the licensing community descends on Las Vegas, Mandalay Bay.

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Licensing During Disruption: How Licensing Can Serve the Auto Industry as it has Served Others

Disruption: The Only Constant

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Royalty Accounting – The Basics

Royalty accounting can be somewhat complex, especially depending on the contract terms that are negotiated. However, once you have an understanding of the basic principles you should be able to negotiate a deal that benefits both parties so each of …

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2nd Annual Licensing Summit in New York

 

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Brand Licensing 2016 Update

2016 was another great year for us here at IMC. We enjoyed working with our licensing partners and meeting with potential new clients. Sales for our programs were strong and several of our licensees were able to secure new retail placement. The …

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