One of our clients is looking for new partners in the outdoor space. With Outdoor Retailer happening down in Denver, I jumped at the chance to explore the show.
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About three years ago Julie's husband was transferred to Fort Lauderdale, FL. She was just returning from maternity leave when she told me they were moving. We had worked closely together for years, and I felt like it didn't matter if she sat three …
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We stopped exhibiting at the licensing show when it moved from NY to Las Vegas. That seems like ages ago, but still not long enough to forget about the pains of being an exhibitor: booth design, booth set up, manning the booth, and scheduling …
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Are licensee's products selling? Many of our licensing programs are seasonal, and a program's overall success may heavily depend on the results of the holiday season. While we work very closely with our licensees to prepare for the holidays, we are …
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Some consider licensing out their brand very risky, while others would argue that licensing out their brand is a low-risk way to enter into a new category. Regardless of which way you feel, brand owners can help mitigate their risk by implementing …
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Today, most businesses prefer not to guarantee results in a contract -- let alone guarantee sales results. This is what truly differentiates licensing agreements from other marketing initiatives and contracts.
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Like many industries, once a year the licensing community descends on Las Vegas, Mandalay Bay.
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Royalty accounting can be somewhat complex, especially depending on the contract terms that are negotiated. However, once you have an understanding of the basic principles you should be able to negotiate a deal that benefits both parties so each of …
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