All posts by Emily Wickerham

Brand Licensing 2016 Update

2016 was another great year for us here at IMC. We enjoyed working with our licensing partners and meeting with potential new clients. Sales for our programs were strong and several of our licensees were able to secure new retail placement. The …

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2017 Trade Shows - Tips and Tricks

I can’t believe there hasn't been a funny movie made about the trade show experience. You know you can relate! Every show I go to something crazy weird or funny happens to me. You can’t make this stuff up. No matter what show you're attending this …

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Earned Social Media = Earned Consumer Trust

Brands are constantly seeking the loyal consumer. Not the one who buys occasionally, but the one who follows through on purchase intent, recommends the product to others, and does it all over and over again. It’s becoming a more elusive prize. CPG …

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Why Mobile Matters this Holiday Season

My friend called me from Target last week. “I am standing between the Halloween costumes and Christmas decorations, what is going on here?!” she exclaimed. Yes, that’s right, the holiday season is here. As I started to think about my own holiday …

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Just Married

Often times we describe a licensing partnership much like a marriage. The Licensee and Licensor meet, are engaged by signing a term sheet, say “I do” by signing a long form license agreement and have a baby together by launching a new product into …

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