All posts by Julie Brown

Don’t make this common mistake with your license agreement

It’s fairly common, a licensee’s legal or executive team negotiates and signs the licensing agreement and then hands the reigns over to a marketing contact for day-to-day management.  The high level and more obvious sections of the contract are …

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2nd Annual Licensing Summit in New York

 

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A product launch hits close to home: Introducing the new line of AT&T mhealth Baby Monitors

As a licensing program manager, I always get excited for a new product launch at retail.  Licensees, licensors, agents, manufacturers, PR teams, and quality assurance teams (to name just a few of those involved) have worked collaboratively for …

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Connect and Share with New AT&T Baby Monitors, Available Exclusively at Babies “R” Us

Baby’s Journey and AT&T Enter the Baby Monitor Category to Provide Parents a New, Convenient and Secure View into Baby’s Health and Wellness.

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