All posts by Stephen Reily

Licensing During Disruption: How Licensing Can Serve the Auto Industry as it has Served Others

Disruption: The Only Constant

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Donald Trump: How a Presidential Campaign Helps (and Maybe Hurts) a Licensed Brand

As election year 2016 rolls on, and Donald Trump the presidential candidate delivers a new surprise every day, it’s worth taking some time to consider Donald Trump the brand and the lessons his campaign offers us for brand management and licensing.

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When Products do the Talking: Volvo Life Paint Says it All

At this year’s Cannes Lions International Festival of Creativity only one campaign won two Grand Prix Awards (in Design and Promo/Activation), and it wasn’t even what most people would think of as a campaign. 

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The 5 Hottest Topics at Cannes Lions 2015: Women, Girls, Girls, Women, and Girls

Last year Facebook’s Sheryl Sandberg came to the Cannes Lions Festival of Creativity, and boy did she make a difference.  This year, there were more speakers, panels, awards, and new programs aimed at marketing to women, women in marketing, and …

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Stories Beat Data: And Other Marketing Insights from Cannes Lions 2015

For all the lessons technology teaches us, did you ever feel like it also ignores some of the most important lessons about what motivates us – and how we might motivate others? I found myself asking that question more than ever after hearing over 20 …

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4 Reasons Why Licensing Needs Digital Marketing

Five years ago many of our licensing clients (global CPG brands among them) weren’t even using digital marketing and social media to promote their own brands, and almost none of them were allowing licensees to promote their own products digitally. …

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3 Proven Ways to Save Your Brand from the Brink

FastCompany’s recent story “The Biggest Business Comebacks of the Past 20 Years” shared the stories of brands and companies that had returned from the brink to greater success than ever. From Lego to Old Spice, from Netflix to Bacon (yes, bacon), …

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My 3 Lessons from CES: How Tech Makes Great Products Happen

This year’s CES (bigger than ever, and more interesting than usual) failed to offer one show-stopping piece of technology, but did offer many lessons about how technology leads to innovation – not always the way we expect. At IMC we’re always trying …

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Do you buy "Charmin" or "Toilet Paper"? Category Managers Know, Even if You Don't

When you make your shopping list, do you think about buying a category or a brand? Even if you think about buying a brand for some products (say, for toilet paper), you probably think about buying a category for others (maybe olive oil) – waiting …

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Are you ready to buy a Chiquita-brand orange?

Chiquita Brands, a former IMC client, found itself in play this year, with competing offers from the Ireland-base Fyffes, the world’s oldest fruit brand, and a Brazilian partnership of Cutrale, one of South America’s largest citrus producers, and …

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