Licensing Show 2017

Like many industries, once a year the licensing community descends on Las Vegas, Mandalay Bay.

The show offers something for everyone:

There were over 16,000 attendees and 185 new exhibitors.

New to the show this year was the Property Brothers (Drew and Jonathan Scott) promoting their housewares brand Scott Living. Not only are these guys great at interior design, they are super nice and very passionate about building their brand. They spent all day Monday at the show and are very involved in their licensing programs.


One thinWalking Dead - Licensing Las vegasg that really stood out to me was the amount of Hollywood properties that were being promoted for licensing opportunities. Netfilx, Amazon, Hulu and Prime Time TV networks are fighting for viewers and therefore creating an abundance of customized content. With so many new hit series and characters there are several more licensing opportunities! My favorite show The Walking Dead even took home the LIMA award for best licensed digital product.

The competition between kid’s entertainment properties always overtakes the show. Disney, Pixar, Sony, MGM, Paramount had several of their characters walking the show floor. Iconic characters seem to be making a comeback. Power Rangers, Smurfs, Super Mario Brothers and Tele Tubbies were everywhere and likely walking out of the show with several new deals for their brands.

Overall, it was another great year for the licensing show, and I am looking forward to what next year brings!

Emily Wickerham

About Author: Emily Wickerham

Vice President, ensuring that our clients are in good hands Emily has helped launch over 50 new products into the marketplace through her work with CPG brands, such as Kraft Foods, Wrigley, TABASCO, S.C. Johnson and Chiquita. She has extensive product development and royalty accounting experience and advises clients on brand strategy direction, marketing execution, trademarks and quality control issues.