Category Archives: Best new products

When Products do the Talking: Volvo Life Paint Says it All

At this year’s Cannes Lions International Festival of Creativity only one campaign won two Grand Prix Awards (in Design and Promo/Activation), and it wasn’t even what most people would think of as a campaign. 

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Best New Products and Product Launches for Moms 2013

5 Best New Products and Product Launches for Moms My friends at M2Moms recently invited me to emcee one day (focused on digital and social media) at their annual Marketing-to_Moms Conference.  They also asked me to share IMC’s thoughts about the …

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