Category Archives: Brand strategy

When Products do the Talking: Volvo Life Paint Says it All

At this year’s Cannes Lions International Festival of Creativity only one campaign won two Grand Prix Awards (in Design and Promo/Activation), and it wasn’t even what most people would think of as a campaign. 

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The 5 Hottest Topics at Cannes Lions 2015: Women, Girls, Girls, Women, and Girls

Last year Facebook’s Sheryl Sandberg came to the Cannes Lions Festival of Creativity, and boy did she make a difference.  This year, there were more speakers, panels, awards, and new programs aimed at marketing to women, women in marketing, and …

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Stories Beat Data: And Other Marketing Insights from Cannes Lions 2015

For all the lessons technology teaches us, did you ever feel like it also ignores some of the most important lessons about what motivates us – and how we might motivate others? I found myself asking that question more than ever after hearing over 20 …

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3 Proven Ways to Save Your Brand from the Brink

FastCompany’s recent story “The Biggest Business Comebacks of the Past 20 Years” shared the stories of brands and companies that had returned from the brink to greater success than ever. From Lego to Old Spice, from Netflix to Bacon (yes, bacon), …

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