Category Archives: Licensing 2

Don’t make this common mistake with your license agreement

It’s fairly common, a licensee’s legal or executive team negotiates and signs the licensing agreement and then hands the reigns over to a marketing contact for day-to-day management.  The high level and more obvious sections of the contract are …

Read More

4 Reasons Why Licensing Needs Digital Marketing

Five years ago many of our licensing clients (global CPG brands among them) weren’t even using digital marketing and social media to promote their own brands, and almost none of them were allowing licensees to promote their own products digitally. …

Read More

Are you ready to buy a Chiquita-brand orange?

Chiquita Brands, a former IMC client, found itself in play this year, with competing offers from the Ireland-base Fyffes, the world’s oldest fruit brand, and a Brazilian partnership of Cutrale, one of South America’s largest citrus producers, and …

Read More

Best New Products and Product Launches for Moms 2013

5 Best New Products and Product Launches for Moms My friends at M2Moms recently invited me to emcee one day (focused on digital and social media) at their annual Marketing-to_Moms Conference.  They also asked me to share IMC’s thoughts about the …

Read More

Spaghetti On the Wall Doesn't Stick: Why Strategy is Important - Part II

In the last post, I talked about the importance of having a licensing strategy before beginning to search for partners.  In this post, I'll help you appreciate just how big a role that strategy plays in your solicitation effort.  Without a strategy, …

Read More