Category Archives: Licensing innovation

Licensing During Disruption: How Licensing Can Serve the Auto Industry as it has Served Others

Disruption: The Only Constant

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A product launch hits close to home: Introducing the new line of AT&T mhealth Baby Monitors

As a licensing program manager, I always get excited for a new product launch at retail.  Licensees, licensors, agents, manufacturers, PR teams, and quality assurance teams (to name just a few of those involved) have worked collaboratively for …

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Connect and Share with New AT&T Baby Monitors, Available Exclusively at Babies “R” Us

Baby’s Journey and AT&T Enter the Baby Monitor Category to Provide Parents a New, Convenient and Secure View into Baby’s Health and Wellness.

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When Products do the Talking: Volvo Life Paint Says it All

At this year’s Cannes Lions International Festival of Creativity only one campaign won two Grand Prix Awards (in Design and Promo/Activation), and it wasn’t even what most people would think of as a campaign. 

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My 3 Lessons from CES: How Tech Makes Great Products Happen

This year’s CES (bigger than ever, and more interesting than usual) failed to offer one show-stopping piece of technology, but did offer many lessons about how technology leads to innovation – not always the way we expect. At IMC we’re always trying …

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Lowe's OSHbot: The Robot Holiday Sales Associate

When Orchard Supply Warehouse, a California based home improvement and gardening retailer, was purchased by Lowe’s last year, its employees probably expected the changes that typically come with new ownership. What they probably didn't expect was to …

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Why Mobile Matters this Holiday Season

My friend called me from Target last week. “I am standing between the Halloween costumes and Christmas decorations, what is going on here?!” she exclaimed. Yes, that’s right, the holiday season is here. As I started to think about my own holiday …

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Do you buy "Charmin" or "Toilet Paper"? Category Managers Know, Even if You Don't

When you make your shopping list, do you think about buying a category or a brand? Even if you think about buying a brand for some products (say, for toilet paper), you probably think about buying a category for others (maybe olive oil) – waiting …

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Are you ready to buy a Chiquita-brand orange?

Chiquita Brands, a former IMC client, found itself in play this year, with competing offers from the Ireland-base Fyffes, the world’s oldest fruit brand, and a Brazilian partnership of Cutrale, one of South America’s largest citrus producers, and …

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Private Label Means Growth – Even for Brands

Only a decade ago, it was not easy to use the terms “private label” and “brand” together. But private label now means store brands, and retailers are starting to manage them that way. According to our friends at the Private Label Manufacturers …

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