Category Archives: Licensing program management

Don’t make this common mistake with your license agreement

It’s fairly common, a licensee’s legal or executive team negotiates and signs the licensing agreement and then hands the reigns over to a marketing contact for day-to-day management.  The high level and more obvious sections of the contract are …

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Mitigating Risk – Brand Licensing

Some consider licensing out their brand very risky, while others would argue that licensing out their brand is a low-risk way to enter into a new category. Regardless of which way you feel, brand owners can help mitigate their risk by implementing …

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Brand Licensing 2016 Update

2016 was another great year for us here at IMC. We enjoyed working with our licensing partners and meeting with potential new clients. Sales for our programs were strong and several of our licensees were able to secure new retail placement. The …

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