Category Archives: Licensing sales

Happy New Year! 2018 An Exciting Year Ahead!

Happy 2018 Everyone!

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Top 5 things licensing agents are worried about this holiday season

Are licensee's products selling? Many of our licensing programs are seasonal, and a program's overall success may heavily depend on the results of the holiday season. While we work very closely with our licensees to prepare for the holidays, we are …

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What Should My Licensing Royalty Rate Be?

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Royalty Accounting – Guaranteed Minimum Royalties (GMR)

Today, most businesses prefer not to guarantee results in a contract -- let alone guarantee sales results. This is what truly differentiates licensing agreements from other marketing initiatives and contracts.

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Royalty Accounting – The Basics

Royalty accounting can be somewhat complex, especially depending on the contract terms that are negotiated. However, once you have an understanding of the basic principles you should be able to negotiate a deal that benefits both parties so each of …

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Brand Licensing 2016 Update

2016 was another great year for us here at IMC. We enjoyed working with our licensing partners and meeting with potential new clients. Sales for our programs were strong and several of our licensees were able to secure new retail placement. The …

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Cracking the Code: The Four Key Elements of Influencer Marketing

"We did Facebook and Twitter in 2014 but don't have anything in the budget for that this year."  That from an experienced, forty-something VP of Marketing of a major privately owned home decor brand. Ugh! Brands know they need to build their social …

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