Category Archives: Licensing tradeshows

Outdoor Retailer

One of our clients is looking for new partners in the outdoor space. With Outdoor Retailer happening down in Denver, I jumped at the chance to explore the show.

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Licensing Show 2018

We stopped exhibiting at the licensing show when it moved from NY to Las Vegas. That seems like ages ago, but still not long enough to forget about the pains of being an exhibitor: booth design, booth set up, manning the booth, and scheduling …

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Licensing Show 2017

Like many industries, once a year the licensing community descends on Las Vegas, Mandalay Bay.

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2nd Annual Licensing Summit in New York

 

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2017 Trade Shows - Tips and Tricks

I can’t believe there hasn't been a funny movie made about the trade show experience. You know you can relate! Every show I go to something crazy weird or funny happens to me. You can’t make this stuff up. No matter what show you're attending this …

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The 5 Hottest Topics at Cannes Lions 2015: Women, Girls, Girls, Women, and Girls

Last year Facebook’s Sheryl Sandberg came to the Cannes Lions Festival of Creativity, and boy did she make a difference.  This year, there were more speakers, panels, awards, and new programs aimed at marketing to women, women in marketing, and …

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Stories Beat Data: And Other Marketing Insights from Cannes Lions 2015

For all the lessons technology teaches us, did you ever feel like it also ignores some of the most important lessons about what motivates us – and how we might motivate others? I found myself asking that question more than ever after hearing over 20 …

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