Is cheesecake the new tobacco? That’s a question asked that has highlighted both good news –the New York Times last week, Americans Are Finally Eating Less -- and bad news – that the Cheesecake Factory has a single entrée that is 2370 calories.
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For all the lessons technology teaches us, did you ever feel like it also ignores some of the most important lessons about what motivates us – and how we might motivate others? I found myself asking that question more than ever after hearing over 20 …
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Five years ago many of our licensing clients (global CPG brands among them) weren’t even using digital marketing and social media to promote their own brands, and almost none of them were allowing licensees to promote their own products digitally. …
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"We did Facebook and Twitter in 2014 but don't have anything in the budget for that this year." That from an experienced, forty-something VP of Marketing of a major privately owned home decor brand. Ugh! Brands know they need to build their social …
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Brands are constantly seeking the loyal consumer. Not the one who buys occasionally, but the one who follows through on purchase intent, recommends the product to others, and does it all over and over again. It’s becoming a more elusive prize. CPG …
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