Category Archives: Strategy licensing research

4 Reasons Why Licensing Needs Digital Marketing

Five years ago many of our licensing clients (global CPG brands among them) weren’t even using digital marketing and social media to promote their own brands, and almost none of them were allowing licensees to promote their own products digitally. …

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Spaghetti On the Wall Doesn't Stick: Why Strategy is Important - Part I

Precious resources, such as employees and time, are spent in licensing even if you utilize an external agency. Without direction, both your internal and external resources could be throwing spaghetti against the wall and waiting to see what sticks. …

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