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Services

Strategy

We take a deep dive into industry trends and your brand. Our ideas are grounded in insights, they are unique and sustainable, and most importantly they are impactful.

Solicitation

With established industry-wide relationships spanning hundreds of consumer product categories, we quickly secure the best partner to put your strategy into action.

Program Management

We’re passionate about protecting your brand. Our meticulous attention to detail enhances the long-term value of programs and ensures that products reach their full potential.

Blog

Don’t make this common mistake with your license agreement
Don’t make this common mistake with your license agreement

It’s fairly common, a licensee’s legal or executive team negotiates and signs the licensing agreement and then hands the reigns over to a marketing …Read More

Licensing Show 2018
Licensing Show 2018

We stopped exhibiting at the licensing show when it moved from NY to Las Vegas. That seems like ages ago, but still not long enough to forget about the …Read More

Mitigating Risk – Brand Licensing
Mitigating Risk – Brand Licensing

Some consider licensing out their brand very risky, while others would argue that licensing out their brand is a low-risk way to enter into a new …Read More

What Should My Licensing Royalty Rate Be?
What Should My Licensing Royalty Rate Be?

via GIPHY Inevitably one of the first questions asked is how much will we earn in royalty revenue. As an industry expert I wish I could rattle number off …Read More

Royalty Accounting – Guaranteed Minimum Royalties (GMR)
Royalty Accounting – Guaranteed Minimum Royalties (GMR)

Today, most businesses prefer not to guarantee results in a contract -- let alone guarantee sales results. This is what truly differentiates licensing …Read More

Licensing Show 2017
Licensing Show 2017

Like many industries, once a year the licensing community descends on Las Vegas, Mandalay Bay. The show offers something for everyone: For training …Read More

Case studies

Southern Comfort HP Hood Licensing Case Study

Case studies
Southern Comfort HP Hood Licensing Case Study

How-To Post [Blogging Blueprint] (Clone) (Clone)

Case studies
How-To Post [Blogging Blueprint] (Clone) (Clone)

How-To Post [Blogging Blueprint]

Case studies
How-To Post [Blogging Blueprint]

How-To Post [Blogging Blueprint] (Clone)

Case studies
How-To Post [Blogging Blueprint] (Clone)